Engage Smarter, Not Harder
With all the new digital marketing methods emerging, you may be wondering if email marketing is still relevant. To put it simply, yes it is.
Email is the most prominent mode of communication for 73% of businesses. With 3.9 billion active email users, consumers actually prefer email marketing to other forms of digital marketing.
Email is an incredibly powerful channel with greater accessibility than social media. Email marketing allows firms to target the core audience who have already shown interest once and would like follow-up information.
It’s among the most cost-effective digital marketing strategies with one of the highest return on investment (ROI). As a matter of fact, email generates $44 for every $1 spent, which is an astounding 4,400% ROI.
Establishing a solid email marketing strategy helps you reach and connect with your intended target audience in a personalized way and grow sales at an affordable cost.
Companies try a variety of email marketing to keep customers engaged and informed about current and upcoming practices. You can simultaneously target several different social groups and adapt your content accordingly.
Let us look at some styles of emails that businesses can send to boost their brand awareness:
- Welcome Emails
- New Content Announcement
- Products Update Email
- Special Offer/ Discounts
- Sponsorship Email
- Transactional Email
- Confirmation Email
These types of emails are excellent to diversify your content and get interactive with your email subscribers. This will showcase your brand’s personality and show future prospects that your business is concerned with customer care.
Still, what are the exact benefits of email marketing and what is its real value in the age of social media? Let us have a look.
Acquire New Customers
It is crucial for the firm to determine which stage of the buying cycle people are in if they want to convert prospects to customers through email marketing. Some are in the research and compare stage, while others are in consideration or ready-to-purchase stage. Sending the right content is sure to push prospects down the sale funnel more efficiently.
With two-thirds of emails being opened and read on smartphones, email marketing can also capture the market of mobile users. Companies should send mobile-responsive visuals, designs and links to allow mobile users to browse effortlessly.
Highly Customizable For Better Response
Potential customers tend to be more responsive to hyper-personalized messages from brands. Companies can segment their email lists into relevant categories which have common characteristics. It can be based on subscriber’s demographic information, their preferences or which stage of the buying cycle they are in. This increases relevancy, which leads to higher clickthrough rates and lowers unsubscribe rates.
Simple targeted messages like using the subscriber’s first name to address them, personalized subject line, and showing them the items they browsed earlier can help customers go through the buying funnel quicker.
Greatly Engaging And Interactive
With incredibly engaging and interactive content, a business can redirect the traffic towards their official website to increase their brand awareness and visibility.
Through emails, customers can stay updated about upcoming product and service range and unlock selective discounts so they may look forward to receiving emails from companies.
Email marketing helps collect feedback by asking customers to rate their experiences, leave a review and conduct short surveys. Through recommendations, you can even grow your contact email list steadily.
Customer Loyalty And Retention
Customer retention marketing starts before the first sale, with the welcome email series when business gains a potential customer as a subscriber.
Keeping customers updated via emails will show customers you care about your clientele and prioritize customer satisfaction. Incorporate seasonal offers or annual sale on special holidays to create a sense of urgency and get repetitive purchases to maintain customer loyalty.
Simple gestures like ‘thank you for shopping with us’ emails after purchases remind customers that you appreciate their time and effort. You can also consider sending discount coupons or special offers on a subscriber’s birthday.
Email marketing software offers advanced analytics after launching email campaigns. You can track the number of opened emails, links clicked, unsubscribe rates, and delivery rates. This gives a better understanding of the performance and adjustments needed to be made.
These statistics indicate which kind of content is getting more responses and helps business follow the pattern for an improved strategy. Some email software allows split testing to recognize which specific elements provide the most significant results.
Cost-Effective And Long Lasting
Email marketing proves to one of the least expensive digital marketing strategies. It only costs a few cents to send hundreds of emails. You can either hire help to write email content or use email marketing automation services like Mailchimp, which is less time-intensive.
Email marketing services charge incredibly low rates, and some companies even give the first month for free or offer larger monthly plans for growing businesses.
It’s very cost-effective as email marketing as a significant ROI of 4400%.
Email marketing series has a long term impact on your overall digital marketing strategy.
Email marketing is one of the earliest forms of digital marketing; it will continue to stay relevant as long as people still use emails.
Implement the right email marketing strategy, which is a mix of influential, creative and informative. Emails are an excellent form of communication and to build long-lasting nurturing relationships with customers.
With an ever-growing number of active email accounts, it is never too late to start email marketing. That’s what we are here for.
Deep Blue Creatives has an array of services for digital marketing all over Bangladesh.
Our professionals can assist your marketing strategies by evaluating and updating your current one or making you an email marketing strategy from scratch. Our services are personalized according to the requirements of our clients.
Consult the best Digital Marketing Service Provider in Bangladesh.
You could get started by visiting our Marketing Services Page and contacting us today!