Content Is King
When we look up anything on the internet, and I mean absolutely anything, hundreds and thousands of web pages pop up filled with: CONTENT
Content is any subject matter with the objective to inform and explain concepts to all readers.
Businesses want to reach out and communicate with their audience, and storytelling is one of the oldest methods of communication. Writing content in blog posts can act as the storytelling narration that humanizes companies and makes consumers perceive them as more than a corporate entity and see through it to understand their communal and moral objectives.
While traditional marketing practices are still used, they’re sometimes viewed as confrontational, or even aggressive form of endorsement of products and services. Content marketing, on the other hand, is an indirect marketing approach, with its primary focus being to inform, and then let the readers decide if they are interested.
Essentially, content marketing is the strategic marketing approach that revolves around the creation, publication, and circulation of valuable content to a target audience intended to stimulate interest in its products or services.
In recent years, content marketing has been regarded as an essential marketing powerhouse for every industry. It has the power to pull your audience to your business’s website, which ultimately will convert into leads, and then sales.
When people are looking for quick solutions on the internet, they’ll come across your expert blog posts in top rankings. This is a golden opportunity to present your knowledge and specialization in your field.
Content marketing is not only limited to blogging but also used on other platforms. Some commonly used ones are
- Blog posts
- Email newsletters
- Social media posts
- How-to Guides
- Podcasts
- Videos
- Webinars
- Courses
- Ebooks
It is the base of all other digital marketing strategies because every platform needs content, so the opportunities are endless.
But why has content marketing gained such popularity in recent years? Let’s dive in and take a closer look
Pull Marketing Triumphs Push Marketing
The old way of acquiring business from new clients with aggressive promotion doesn’t work anymore as consumer outlooks have changed. They feel as though their interest should be earned, not demanded.
The old push marketing method of pushing the brand in front of the audience’s faces with over-the-top paid advertising can get overwhelming.
So digital marketing optimizes content to infuse indirect stimulants to naturally draw interest in the business’s products. This way, the consumer feels more in charge of their thought process during the consideration stage of the buyer’s journey and doesn’t feel like the business is exploiting them. It also increases engagement and improves brand loyalty.
Greater Demand For Content
In a world where most people get their news and information online, the demand for valuable reading content is staggering. It educates the audience with insightful information that they can use in their daily lives.
A firm can dictate authority by the quality of the content, how detailed it gets, and how well written it is. The readers are also bound to appreciate the expertise of the author’s particular field. It also makes the website a reliable source of information which goes a long way into building credibility.
Most consumers do thorough online research as a vital part of the decision-making process around purchases.
A recent study revealed that 80% of people appreciate learning about a business through custom content marketing that answers their specific questions about a product or service.
Convey Your Business Values And Culture Through Content
Content doesn’t have to be in lengthy monotonous statements to convey the essence to the readers. It is seen that injecting humor and passion into content is a great way to come through to the audience as it reflects the attributes of the content marketer.
Writing should have personality so the readers can have an idea what kind of people work for the company and ultimately, make the brand more approachable.
Content also gives a scope to showcase friendly and welcoming company culture by posting engaging infographics, photos of company events and humorous photo captions. That not only helps attract talented candidates, but it also appeals to prospective clients and customers.
Improved Search Engine Optimization(SEO)
Search Engine Optimization is optimizing web pages to better perform with search engine rankings. Content creation is one of the most effective SEO techniques as it will generate more organic traffic because search engines have a clear idea regarding the purpose of the business. Publishing expert blogs on various relevant topics give the business more opportunities to rank for the keywords that target users are searching for.
Search engine algorithms are always changing and progressing. As long as your content is up-to-date, informative and relevant, they’ll rank higher for prolonged periods.
Getting ranked higher naturally also means that the business needs to spend relatively less money on advertising to get the same leads.
Generating Social Shares And Backlinks
When you create expert content, other top websites in the field will want to link to it and share it with their followers. There is an exponential effect, as the audience can multiply rapidly depending on the site. This is especially important as backlinking is one of the criteria search engines use to rank your site.
More backlinks imply higher page authority for your website and more potential for leads as your audience spends more time clicking through your site.
Another way to build links is through shares on social media. It can be from your own business account or others reviewing or promoting it. This way, social media search results will also show your content when users search for it.
A blog with hundreds of social shares is viewed as more resourceful as people are willing to share their trusted blog pieces on social media to recommend to others.
Support The Buyer’s Journey At Every Stage
To support the buyer’s journey, you have to know it first. The four steps are
- Awareness
- Consideration
- Conversion
- Loyalty
Identifying and understanding the stage of the buying process and developing strategies to move prospects down the marketing funnel is essential. Some leads are ready to buy while some aren’t, but they all have different queries that your content should answer.
On top of blog posts, newsletters, Ebooks, infographics, slideshow, educational podcasts, catalogues, customer testimonials, FAQ page, demo video, free consultation/trial can be used.
Compounding Return On Investment (ROI)
Text content is evergreen, and consistent production boosts website traffic and conversions. These conversions act as a building block for the sales funnel.
Content marketing is cost-effective as well. It costs 62% less than traditional marketing approach while bringing in 3 times as many leads.
Understanding and monitoring content marketing success is dependent on a few contributing factors such as
- Traffic
- Sales
- Conversions
- SEO rank
- Time spent on site
- Subscriber growth
- Customer feedback
Create Returning Visits
Coming across a genuinely insightful site and bookmarking it to read later is something most of us do. This is what websites aim to do with content marketing, give people a reason to come back to their website.
The best practice would be to form a community around your content for perceptive feedback and even get your next ideas from customer engagement.
Content can even be used to keep consumers updated about business practices, technical developments, sales, discounts, etcetera.
CONCLUSION
In a way, content marketing is the heart of all digital marketing operations. The high-quality content that is created is used in various sections of digital marketing campaigns, whether its email, social media or advertisements.
With increasing competition between businesses, provide real value through inspiring content and set yourself apart from competitors.
Focus on consistent quality and proper distribution of content over several channels. Or simply seek our assistance.
Deep Blue Creatives has an array of services for digital marketing all over Bangladesh.
Our professionals can assist your marketing strategies by conducting a complete website audit. Our services are tailored according to the requirements of our clients.
Consult the best Digital Marketing Service Provider in Bangladesh.
You could get started by visiting our Marketing Services Page and contacting us today!
