We use the See-Think-Do-Care model as a guideline. This is a marketing framework in which your target group is central to various phases of the online marketing funnel. For each step we define the target group, the customer goal, the marketing goal, the message, the types of content, and the channels with the most effect. We adapt the STCD model to your business so that it seamlessly connects to the path that your customer follows in his or her (purchasing) process. This creates a strategic framework that fits your market.